Availability Professional Staffing
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Social Media Creator (Multi-Brand Focus)
Stanislaus County - Hybrid
Mon-Fri 8am-5pm
Comp: $60k-$80k
About the Role
We’re looking for a strategic and creative Social Media Creator to develop and manage content across multiple brands for clients and our own company. This role goes beyond just content creation—you’ll ensure all content aligns with each brand’s unique strategy, engages the right audience, and supports business objectives. Additionally, you’ll play a key role in managing paid social media campaigns, optimizing ad targeting, and working within allocated budgets to maximize impact.
Key Responsibilities
What We’re Looking For
Why Join Us?
Heidi Smith
Social Media Creator (Multi-Brand Focus)
Posted: 03/27/25
2025-02-13
2025-04-26
Employment Type:
Direct Hire
Job Category: Marketing
Job Number: 10752
Job Description
Social Media Creator (Multi-Brand Focus)
Stanislaus County - Hybrid
Mon-Fri 8am-5pm
Comp: $60k-$80k
About the Role
We’re looking for a strategic and creative Social Media Creator to develop and manage content across multiple brands for clients and our own company. This role goes beyond just content creation—you’ll ensure all content aligns with each brand’s unique strategy, engages the right audience, and supports business objectives. Additionally, you’ll play a key role in managing paid social media campaigns, optimizing ad targeting, and working within allocated budgets to maximize impact.
Key Responsibilities
- Develop and execute tailored social media strategies for multiple brands, ensuring alignment with each brand’s goals, messaging, and audience.
- Create, edit, and publish high-quality content that not only captures attention but also drives engagement and conversions.
- Brief and coordinate with the internal design team to ensure on-brand, high-quality graphics and videos are created on time and according to process.
- Maintain consistency in branding, tone, and messaging across all content while adapting to the unique identity of each brand.
- Manage and maintain content calendars for different brands, ensuring strategic and timely content distribution.
- Plan, launch, and optimize paid social media campaigns across platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.), ensuring alignment with marketing objectives.
- Monitor performance metrics, analyze trends, and adjust strategies to optimize engagement, brand awareness, and ad performance.
- Work within allocated advertising budgets to maximize ROI, adjusting spend and targeting as needed based on data insights.
- Actively engage with online communities, respond to comments/messages, and foster brand loyalty through authentic interactions.
- Stay ahead of social media trends, platform updates, and audience behaviors to keep content fresh and competitive.
- Collaborate with internal teams (marketing, sales, and leadership) to ensure content and ad strategies support broader business initiatives.
What We’re Looking For
- Experience: 2+ years in social media content creation, marketing, or brand strategy.
- Strategic Thinking: Ability to craft content that aligns with brand positioning, business goals, and ad strategies.
- Paid Advertising Experience: Understanding of ad targeting, budgeting, and optimization across social platforms.
- Multi-Brand Experience: Strong ability to manage and differentiate content strategies across multiple brands and industries.
- Creative Skills: Excellence in clear, concise, and engaging short-form copy writing. Proficiency in graphic design, photography, and video editing (Adobe, Canva and similar).
- Organization & Time Management: Skilled in juggling multiple content schedules, timely special content requests, deadlines, and priorities.
- Analytical Mindset: Understanding of social media insights, KPIs, and audience engagement strategies.
- Bonus Points: Experience with A/B testing, retargeting campaigns, influencer collaborations, or conversion optimization.
Why Join Us?
- Work with multiple brands, keeping your role dynamic and engaging.
- Be part of a team that values both creativity and strategic thinking.
- Competitive salary and benefits package.
Meet Your Recruiter
Heidi Smith
Executive Recruiter
Heidi was born and raised in The Woodlands, Texas. She earned her degree from Sam Houston State University in Mass Communication. After graduating, she spent a few years in the Rocky Mountains exploring the new terrain. She currently resides in Pea Ridge, AR close to our newly opened office in Northwest Arkansas. As an experienced Recruiter, Heidi brings a blend of Southern hospitality and professional expertise to every interaction. Her approach is to build genuine relationships, understand unique career aspirations, and to help both candidates and companies find the right match. "Off the clock" Heidi enjoys exploring the Ozark Mountains with her husband, Blake, their son, Hawk and their two dogs - Phil Collins (Husky) and Charlotte York (Terrier).
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